01 / GOOGLEDiscovery
10.3× as many Google clicks
Monthly clicks rose from 96 in April to 988 in August 2026. Search impressions grew 5.5×, from 44,149 to 244,510, in the same period.
Complete months
April–August 2026
SEARCH-LED GTM · SEO + AI SEARCH
Turn search into
a GTM channel.
I build SEO + AI Search systems around the searches, comparisons and recommendations that happen before a customer buys. The work connects discovery to a useful page, a clear next step and a way to measure what happened.
Pepys: 8.6× as many ChatGPT-referred sessions in September as July.PostHog · ChatGPT entry referrer · pageview sessions · Jul–Sep 2026
QUOTESWEEP / CASE FILE 0110.3×Google clicks
in four months
in four months
GOOGLE96 → 988 monthly clicks
AI ANSWERSObserved in comparison prompts
PRODUCTA closed-beta insurance workflow
THE POINT
Search should operate inside your go-to-market system, not end as a traffic report.
01 / TRADITIONAL SEARCH
Buyer searches → result → click → website
02 / AI SEARCH
Buyer asks → generated answer → sources or recommendations → website or brand search
Search-Led GTM means designing for both journeys.
THE CASE FILE / OWNED PRODUCTS
Search doesn’t stop
at the click.
Two products. Google discovery, observed answer context, and AI-referred visits. Each has its own source and limit.
THE TRAILQuoteSweepAPRIL–AUGUST 2026
QuoteSweepSearch Console
Complete months
April–August 2026
02 / AI ANSWERSContext
Cited in comparisons
Repeated Google AI Overview checks cited QuoteSweep pages for these buyer questions. This is an observed result, not a citation-rate claim.
- Commercial rater comparisons
- EZLynx alternatives
- Bold Penguin alternatives
Repeated captures
August 29, 2026
03 / AI REFERRALSAnother signal
Pepys8.6× ChatGPT-referred sessions
Pepys sessions with a pageview and an entry referrer of chatgpt.com or chat.openai.com grew 399% from July to August, then another 73% from August to September. That is observed referral traffic, not a count of AI citations or proof that a particular answer drove a visit.
PEPYS / CHATGPT-REFERRED SESSIONSJUL → SEP
Separately, Pepys had about 2.1× as many people completing transcriptions in September as August, and 8.2× as many signups. In September, 3,828 distinct people completed 7,913 transcriptions. These are product measures, not conversions attributed to ChatGPT referrals.
Entry referring domain: chatgpt.com or chat.openai.com
Complete UTC months July–September 2026
Search Console for Google discovery. Repeated captures for answer context. PostHog for ChatGPT referrals and product use. Different instruments, different questions.
YOUR SITE, NEXT
What would your case file show?
Send the URL and the buyer question you care about. I’ll tell you where I would look first.
THE SEARCH-LED GTM SYSTEM
Make discovery
lead somewhere.
Four connected jobs, from a buyer’s question to a commercial next step. SEO remains the foundation; AI Search adds new answer and recommendation surfaces.
DISCOVERYGoogle + AI Search→DEMAND CAPTURECommercial pages→TRUST + SOURCESEvidence + authority→CONVERSIONUseful next step
Capture the demand already there.
Commercial and technical SEO, page architecture, internal links and landing pages put you in front of buyers who know what they need.
Show up where buyers ask for recommendations.
Map comparison questions, AI answers and the sources they use. Improve retrievability and entity clarity, then test actual mentions and citations.
Build assets that keep earning distribution.
Original research, tools, useful comparisons and expert evidence can create reasons to discover, link to and cite your company.
Measure more than rankings.
Track query classes, commercial clicks, landing-page actions, AI mentions and pipeline where data permits. Visibility matters when it reaches a buyer.
HOW I BUILD SEARCH-LED GTM
Start with demand.
Build what earns it.
Search strategy is useful when it tells us what to ship, where to distribute it and how we will know whether it helped.
- 01 / Map demandFind the searches, comparisons and recommendation questions before a purchase.
- 02 / Reverse engineer winnersInspect the pages, sources, entities and authority already shaping those answers.
- 03 / Build the assetsShip commercial pages, technical fixes, research or tools that fit the opportunity.
- 04 / Measure the footprintSeparate Google performance, AI answer presence, site actions and pipeline where measurable.
- 05 / CompoundExpand the query classes and assets that prove useful; revise what does not.
THE 90-DAY ENGAGEMENT
Talk searchWe agree the first scope together: evidence review, implementation and measurement. No ranking, citation or revenue result is guaranteed.
STARTING INVESTMENT
Starts at $6,000/month90-day minimum · final scope agreed together
THE SHIFT
SEO, tied to acquisition.
Rankings, traffic and a content calendar still have their place. I organize the work around a buyer-demand map, commercial visibility, Google + AI discovery, useful search assets and the path to a lead.
GOOD FIT
When search can change the business.
Best for founder-led teams, SaaS, marketplaces, high-value B2B and service businesses with a real buyer journey and a willingness to measure it. If you only need inexpensive blog volume or a vanity ranking, I am probably not the right fit.
ONE MORE THING
Search is part of the product.
I also founded Caldrin, focused on growth for PE-backed home services. Here at ankur.works, I work directly with founders and teams in other markets. If the site or offer needs building as well, that's part of my wheelhouse.
WORK WITH ME
A short note
is enough.
Show me the search problem. I read every inquiry myself and reply by email.
This goes straight to me. I’ll use your details to reply about this project.
If you send a note, I link this visit to the name and email you provide in my private analytics.
LET'S SEE WHAT THE DATA SAYS
Bring me the hard question.
Send the URL and one buyer question you want to win. A rough note is enough.