BUILT, MEASURED, WRITTEN DOWN
The Build Log
What happens after the idea leaves the whiteboard. Notes on building products, getting them found and figuring out what the numbers actually say.
THREE DRAFTS · READY FOR YOUR RED PEN
How I measured Pepys’s 8.6× ChatGPT referral growth
Pepys had 8.6× as many ChatGPT-referred sessions in September as July. Here is how I separate AI appearances, referrals, citations and product actions.
Read the draft BUILD · DRAFTWhat does an MVP cost? First decide what it will not do.
Get to a useful MVP estimate by defining the first user, the job they must finish and what stays out of the first release.
Read the draft SEARCH · DRAFTQuoteSweep’s Google clicks grew 929% from April to August
929% Google click growth from April to August while QuoteSweep was still in closed beta. The chart is real; what drove it needs a closer look.
Read the draft