01 / WHOOSHLY
Meet Quincy. A QR code with a personality.
Quincy is Whooshly's sticker mascot: part product guide, part recurring face for links and QR codes. The same character works inside the product and in a short launch film.
CHARACTER-LED MARKETING / FOR PRODUCT BRANDS
Mascots people remember
I create brand mascots that explain your product, carry launches, and show up again in content people recognise.
Real products. Characters with jobs to do.
PEPYS / THE SCRIBEWHOOSHLY / QUINCYMAKE THE FACEGIVE IT A VOICEPUT IT TO WORK
THE CHARACTERS
They already have
day jobs.
These aren't speculative clients. They're characters built around my own products, shown in the context they were made for.
02 / PEPYS
A scribe with more than one line.
Pepys's little scribe can move from a review to a language feature without losing its personality. The same character carries a product film about the quote behind the wrong speaker label.
03 / SNIFFINGTON
Meet the detective who checks the mentions.
Sniffington gives a social listening product its own bloodhound detective. The character helps explain the core job: find posts about your brand, rule out namesakes, and show the reason behind each call.
THE IDEA
Your logo identifies you.
Your character can do things.
It can explain an awkward feature, carry a running joke, star in a launch, or make the next post feel like part of the same world. The work is in building that world and using it consistently.
THE SYSTEM
Draw it once.
Give it a life.
Character-led marketing is a repeatable creative system, not a mascot file left in a folder.
Audience, role and visual territory.
Expressions, voice and consistency.
Launches, short films and product content.
Recurring formats your audience can recognise.
WAYS TO WORK
Start with a face.
Keep the story going.
We can start with a new character, activate one you already have, or build a repeatable content rhythm.
Character sprint
A concept with a purpose, a personality and a visual direction you can actually use.
Concept · expressions · usage guideLaunch kit
Turn an approved character into a product announcement with a visual hook.
Hero creative · short film · social assetsContent engine
Give the character recurring roles across the channels where your buyers already are.
Recurring formats · product stories · campaignsWHY ME
Made by a builder who has to market his own products.
I'm Ankur. I build software, then work out how to make people notice and understand it. Pepys and Whooshly gave me a useful laboratory: characters that belong to real products, with real features to explain.
See the product workSee the search workBUILD MY CHARACTER
Tell me what your brand does. I'll think about who it could be.
A product link and a few honest lines are enough to start.
You work directly with me. I'll reply with a starting direction.
If you send a note, I link this visit to the name and email you provide in my private analytics.